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A digital strategy roadmap is a planning document that outlines what goals your organization is trying to achieve with (new) technology, and what digital initiatives need the undertaking to achieve your objectives. 

Roadmaps can take on a variety of “flavours”, formats and styles. They may be broad or detailed. The context of your roadmap plan may be a project, product, business, technology, marketing, or even sales.

At Transform ME, we approach digital strategy as a blend of business, technology and product design; hence, a digital strategy roadmap is a consolidated strategic plan that takes into account all three.

A well-designed digital strategy roadmap defines a vision for digital transformation by articulating a clear understanding of where you are today, where you want to be tomorrow, and how you are going to get there. It visualizes the future of a product or service (while taking into account values, objectives, limitations and opportunities) into a picture that shows both current and future state. It is the crossroads between business and technology strategy and often, product strategy as well.

Depending on the nature of the endeavour, you’ll need to make sure you have the right people with the right skill sets and competencies contributing at the right time. Working with an expert or team of experts with senior level of knowledge and experience is essential.